Privacy Policy

AXON Labortechnik

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy below

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the section “Information on the responsible body” in this privacy policy.

How do we collect your data?

Your data is collected, firstly, because you provide it to us. This could include, for example, data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you access this website.

What do we use your data for?

Some data is collected to ensure the website functions correctly. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information free of charge at any time regarding the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time with regard to this and other questions concerning data protection.

Analytics tools and third-party tools

When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily using so-called analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting

External Hosting

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host’s servers. This may include, in particular, IP addresses, contact requests, metadata and communication data, contract data, contact information, names, website access data, and other data generated by a website

The use of the hosting provider is for the purpose of fulfilling our contractual obligations to our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast, and efficient provision of our online services by a professional provider (Art. 6 para. 1 lit. f GDPR). If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 of the German Telecommunications and Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Our hosting provider will only process your data to the extent necessary to fulfill its contractual obligations and will follow our instructions regarding this data.

We use the following hosting provider:

multiNETT M. Kothe

U. Eulenscheich 24

69151 Neckargemünd

Order processing

We have concluded a data processing agreement (DPA) with the aforementioned provider. This is a legally required contract under data protection law, which ensures that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General information and mandatory disclosures

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy

When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission over the internet (e.g., when communicating via email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note regarding the responsible body

The responsible body for data processing on this website is:

AXON Labortechnik GmbH

Martin Rothhaar

Lauerhöfer Str. 9 a

67697 Otterberg

Telephone: 06301 – 794830

Email: datenschutz@axon-labortechnik.de

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you submit a legitimate request for erasure or withdraw your consent to data processing, your data will be deleted, provided we have no other legally permissible grounds for storing your personal data (e.g., tax or commercial law retention periods). In the latter case, the data will be deleted once these grounds cease to apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) GDPR or Article 9(2)(a) GDPR if special categories of data pursuant to Article 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Article 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing additionally takes place on the basis of Section 25(1) of the German Telecommunications and Telemedia Data Protection Act (TTDSG). You can withdraw your consent at any time. If your data is required for the performance of a contract or for taking steps prior to entering into a contract, we process your data on the basis of Article 6(1)(b) GDPR. Furthermore, we process your data if it is necessary for compliance with a legal obligation, on the basis of Article 6(1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Information on the applicable legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Notice regarding data transfer to the USA and other third countries

We use tools from companies based in the USA or other third countries that do not offer adequate data protection. When these tools are active, your personal data may be transferred to and processed in these third countries. Please note that a level of data protection comparable to that of the EU cannot be guaranteed in these countries. For example, US companies are obligated to disclose personal data to security authorities without you, as the data subject, having any legal recourse. Therefore, it cannot be ruled out that US authorities (e.g., intelligence agencies) may process, analyze, and permanently store your data located on US servers for surveillance purposes. We have no control over these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. The legality of data processing carried out before the revocation remains unaffected by the revocation.

Right to object to data processing in special cases and to direct marketing (Art. 21 GDPR)

If data processing is based on Article 6(1)(e) or (f) of the GDPR, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you. This also applies to profiling based on these provisions. The specific legal basis for each processing activity can be found in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the purpose of establishing, exercising or defending legal claims (objection pursuant to Art. 21 para. 1 GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. This also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will no longer be processed for direct marketing purposes (objection pursuant to Article 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. This right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to receive the data that we process automatically based on your consent or in fulfillment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible

SSL/TLS Encryption

This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the lock symbol in your browser’s address bar

When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Information, deletion and correction

Under applicable law, you have the right to request information, free of charge, about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as the right to rectification or erasure of this data. You can contact us at any time with regard to this and any other questions concerning personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restrict processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. For the duration of the verification process, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
  • If we no longer need your personal data, but you require it for the establishment, exercise or defense of legal claims, you have the right to request restriction of processing of your personal data instead of erasure.
  • If you have objected to processing pursuant to Article 21(1) GDPR, a balancing of interests between your interests and ours must be carried out. Until it is determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from being stored – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

Objection to advertising emails

The use of contact data published within the scope of the legal notice for sending unsolicited advertising and informational materials is hereby prohibited. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails

4. Data collection on this website

Cookies

Our website uses so-called “cookies.” Cookies are small text files that are stored on your device and do not cause any harm. They can be stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted after you leave our website. Persistent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

Third-party cookies may also be stored on your device when you visit our website. These allow us or you to use certain services provided by the third-party company (e.g., for analysis or advertising purposes).

Cookies serve various functions. Many are technically necessary for certain website functions to work at all (e.g., language settings, cookie preferences). Other cookies are used to analyze user behavior or to display personalized advertising.

Legal basis:

  • Necessary cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the technically flawless and optimized provision of our services
  • Analytics and marketing cookies are only set with your consent (Art. 6 para. 1 lit. a GDPR in conjunction with § 25 para. 1 TTDSG). You can withdraw or adjust your consent at any time via our cookie consent tool.

You can configure your browser to notify you when cookies are set, to allow cookies only in individual cases, to block certain cookies, or to automatically delete cookies when you close your browser. However, disabling cookies may limit the functionality of this website.

Overview of the cookies used

Necessary cookies:

  • cc_cookie * (own domain)
  • Purpose: Stores your cookie preferences and consents
  • Storage duration: 1 year
  • Provider: Own website

Analytics cookies:

  • _ga (own domain)
  • Purpose: Google Analytics cookie for distinguishing users
  • Storage period: 2 years
  • Provider: Google LLC
  • _ga_GoogleID (own domain)
  • Purpose: Google Analytics cookie for session information
  • Storage period: 2 years
  • Provider: Google LLC
  • _gc_au (own domain)
  • Purpose: Google Conversion Tracking for measuring the success of advertising
  • Storage duration: 3 months
  • Provider: Google LLC

Marketing/advertising cookies:

  • IDE (doubleclick.net)
  • Purpose: Used by Google DoubleClick to register advertising activity and make ads more relevant.
  • Storage duration: 1 year
  • Provider: Google LLC (DoubleClick)
  • ar_debug (doubleclick.net)
  • Purpose: Technical cookie for advertising network
  • Storage duration: Session
  • Provider: Google LLC (DoubleClick)
  • NID (google.com)
  • Purpose: Stores preferences and personalizes ads on Google websites
  • Storage period: 6 months
  • Provider: Google LLC
  • __Secure-3PAPISID, __Secure-3PSID, __Secure-3PSIDTS (google.com)
  • Purpose: Google authentication cookies, used for personalized advertising
  • Storage period: 2 years
  • Provider: Google LLC

You can adjust or revoke your cookie settings at any time via our cookie consent tool [at the bottom of the page / via the ⚙️ icon].

Order processing

We have concluded a data processing agreement (DPA) with the aforementioned provider. This is a legally required contract under data protection law, which ensures that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Server log files

The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This includes:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of server request
  • IP address

This data will not be merged with other data sources

This data is collected on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in the technically flawless presentation and optimization of its website – for this purpose, the server log files must be recorded.

Contact Form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided, will be stored by us for processing the inquiry and in case of follow-up questions. We will not share this data without your consent

The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been requested and can be withdrawn at any time.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.

Inquiries via email, telephone or fax

When you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.

The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been requested and can be withdrawn at any time.

The data you send us via contact requests will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular, statutory retention periods – remain unaffected.

5. Analytics tools and advertising

Use of Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google LLC (https://www.google.de/intl/de/about/) (hereinafter referred to as “Google”). Google Analytics 4 uses “cookies,” which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics 4.0 will not be merged with other Google data.

You can prevent the storage of cookies by adjusting your browser settings; however, please note that in this case you may not be able to fully utilize all the functions of this website. Furthermore, you can prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Further information on terms of use and data protection can be found at https://policies.google.com/privacy?hl=de. Please note that Google Analytics 4 with IP anonymization activated on this website to ensure anonymized collection of IP addresses.

The legal basis for the use of Google Analytics 4 is our legitimate interest in analyzing website usage to optimize our services (Art. 6 para. 1 lit. f GDPR). The data from Google Analytics 4 is stored separately from other data, so it is not possible to identify a specific individual.

Using Microsoft Clarity

This website uses Clarity. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland,  https://docs.microsoft.com/en-us/clarity/  (hereinafter “Clarity”). Clarity is a tool for analyzing user behavior on this website. In particular, Clarity records mouse movements and creates a graphical representation of which parts of the website users scroll to most frequently (heatmaps). Clarity can also record sessions so that we can view page usage in the form of videos. Furthermore, we receive information about general user behavior within our website. Clarity uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or the use of device fingerprinting). Your personal data will be stored on Microsoft servers (Microsoft Azure Cloud Service) in the USA. If consent has been obtained, the use of the aforementioned service is based exclusively on Article 6 Paragraph 1 Letter a GDPR and Section 25 TTDSG. This consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Article 6 Paragraph 1 Letter f GDPR; the website operator has a legitimate interest in effective user analysis. Further details on Clarity’s data protection policy can be found here:  https://docs.microsoft.com/en-us/clarity/faq.  Opt-out option:  https://choice.microsoft.com/de-DE/opt-out

Matomo

This website uses the open-source web analytics service Matomo. Matomo uses technologies that enable cross-site user recognition for analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Matomo about the use of this website is stored on our server. The IP address is anonymized before storage

With the help of Matomo, we are able to collect and analyze data about how visitors use our website. This allows us to determine, among other things, when page views occurred and from which region they originated. We also collect various log files (e.g., IP address, referrer, browser and operating system used) and can measure whether our website visitors perform certain actions (e.g., clicks, purchases, etc.).

The use of this analytics tool is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) of the German Telecommunications and Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.

IP Anonymization

We use IP anonymization when analyzing data with Matomo. This means your IP address is shortened before analysis so that it can no longer be uniquely associated with you

Hosting

We host Matomo exclusively on our own servers, so all analytics data remains with us and is not shared

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analyzing which search terms led to the display of our advertisements and how many advertisements resulted in clicks.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here:  https://policies.google.com/privacy/frameworks  and  https://privacy.google.com/businesses/controllerterms/mccs/ .

6. Plugins and Tools

Google Web Fonts (local hosting)

This website uses web fonts provided by Google for consistent font display. The Google Fonts are installed locally. No connection to Google servers is established.

Further information about Google Web Fonts can be found at  https://developers.google.com/fonts/faq  and in Google’s privacy policy:  https://policies.google.com/privacy?hl=de .

Font Awesome (local hosting)

This website uses Font Awesome for consistent font display. Font Awesome is installed locally. No connection is made to servers of Fonticons, Inc.

Further information about Font Awesome can be found in the Font Awesome privacy policy at:  https://fontawesome.com/privacy .

7. eCommerce and payment providers

Processing of customer and contract data

We collect, process, and use personal customer and contract data to establish, define the content of, and modify our contractual relationships. We collect, process, and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to access the service or for billing purposes. The legal basis for this is Article 6(1)(b) GDPR.

The collected customer data will be deleted after completion of the order or termination of the business relationship and expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.

Data transfer during contract conclusion for online shops, retailers and shipping companies

When you order goods from us, we share your personal data with the transport company responsible for delivery and the payment service provider handling your payment. Only the data required by each service provider to fulfill their task will be shared. The legal basis for this is Article 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or for taking steps prior to entering into a contract. If you have given your consent in accordance with Article 6(1)(a) GDPR, we will also share your email address with the transport company responsible for delivery so that they can inform you about the shipping status of your order via email. You can withdraw your consent at any time.

Data transfer upon conclusion of contracts for services and digital content

We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution commissioned with processing the payment.

Your data will not be transmitted further, or only if you have expressly consented to such transmission. Your data will not be shared with third parties without your express consent, for example for advertising purposes.

The legal basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.